marketing strategyAt Court Clerk, we make it our job to stay on top of the most effective marketing tactics out there for attorneys.  Since we’re in the business of helping your business, we wanted to share with you the results of a recent 2014 survey that analyzed which methods boosted revenues.  There are six essential marketing strategies that you must employ if you are looking to expand your practice and gain new clients.

  • Effective website
  • Ratings directory
  • Online ranking
  • E-alerts
  • LinkedIn
  • Blogging

Back in the day, all it took was great customer service that led to word-of-mouth personal recommendations.  With the advent of newer, faster, better technologies, that is quickly becoming a thing of the past.  Mid-career and senior law practitioners might not fully believe in the power of an online presence, but here’s why it’s critical for your continued success:

Those in the millennial generation are no longer relying on personal recommendations and referrals for legal services.  Instead, they are checking your rankings and ratings online before considering whether or not to hire your firm.  The short story: if you do not have an active online presence, then you are missing out on an entire generations’ worth of potential business.

It is also worth noting that in the above mentioned survey, 70 percent of the law firms surveyed reported that their websites generated new business.  They also reported that blogging and LinkedIn were two of the most effective strategies they employed that drove more business to their firms.

So you’re onboard with the whole digital marketing thing, but where do you find the time?  That’s where we come in.  With over ten years’ experience, our team here at Court Clerk not only will build you a customized website, but also set up and maintain your social media accounts for you, complete with blog postings—all you have to do is sit back and let us do the work for you.  Call us today to find out how we can help your law firm do even better: phone 609-254-3750.