Rules of Professional Conduct Reference

Specific Opinions
NEW! Opinion 36 - CAA Opinion requiring disclaimer on internet advertising.

Opinion 35 - CAA Opinion requiring language in solicitation letters directing the recipient to disregard the letter if they've already retained counsel.

Opinion 34 - NJ Supreme Court CAA and Advisory Committee on Professional Ethics joint Opinion for Direct Mail Solicitations

Opinion 33 - NJ Supreme Court Opinion for Client Endorsements and Testimonials (Supercedes Opinion 15)

Opinion 32 - NJ Supreme Court Opinion for Lawyers' and Law Firms' Selection and Advertising of Internet Domain Names

Opinion 30 (Revised) - NJ Supreme Court Opinion for Bankruptcy Direct Mail Solicitations in New Jersey

Opinion 29 (Revised) - The defining NJ Supreme Court Opinion for Municipal Court Direct Mail in New Jersey

Opinion 20 - An Opinion specifing when the words ATTORNEY ADVERTISEMENT must appear on the outside envelope of a direct mail piece (See Clairification in Attorney Advertising Guideline 2 at the bottom of the NJ RPC.

Proposed Attorney Advertising Guideline 4 - Comments Due March 1, 2006.
This guideline has not yet been officially adopted. It is open for comment. Proposed Attorney Advertising Guideline 4 describes appropriate and inappropriate uses of client testimonials. Perhaps most importantly this guideline prohibits using any testimonial that describes the quality of the attorney's work.

Proposed Attorney Advertising Guideline 3 - Comments due October 15, 2005 (Please note the comment period is technically closed).
This proposed rule contains specific information about what attorneys must do and what language must be included in targeted direct mail solicitations.

Attorney Advertising Guideline 2 - Adopted March 2, 2005, to be effective immediately.
This guideline describes specific requirements for envelopes and letters used in direct mail solicitations.

Attorney Advertising Guideline 1 - Adopted June 29, 1990, to be effective September 4, 1990.
Please scroll to the bottom of this line to find the guideline.
This guideline describes specific requirements for envelopes and letters used in direct mail solicitations.

Court Rule 1:38 - The rule from the New Jersey Judiciary that deems court records public information.

Specific Opinion References
Opinion 2003-6 - This Opinion advises the inquirer that Targeted Direct Mail advertisments are permissible provided the Pennsylvania Rules of Professional Conduct are followed.

Opinion 88-27 - This Opinion is a general look at the State's interest as it relates to attorneys and Direct Mail Advertising. Judge Lord states " these interests are not necessarily advanced by prohibiting all direct mailing."

Advertising Rules
Rule 4-7.1 Communication Concerning a Lawyer's Services
Rule 4-7.2 Advertising
Rule 4-7.3 Direct Contact with Prospective Clients
Rule 4-7.4 Communication of Fields of Practice
Rule 4-7.5 Firm Names and Letterheads