Arkansas Direct Mail Marketing Services

We can help build your Arkansas based law practice by creating and executing targeted direct mail marketing campaigns. These campaigns are professional and tailored to your exact requirements. Call us today at 800-709-1994 to learn more about how we can build your Arkansas client base.

The information found below is not legal advice and is provided only as a summary of the rules. Please read the rules for your state carefully.

Overview

The Arkansas Rules of Professional Conduct were last updated May 1, 2005.
A complete list of rules is located here.
A complete list of advisory opinions is located here.

General information regarding the content of a letter

ARKANSAS RPC 7.1

No false or misleading communications
No unjustified expectations
No comparisons unless factually substantiated
No testimonials or endorsements

ARKANSAS RPC 7.3(b)

Mailings must be sent by regular mail
Mailings must not resemble a legal pleading

Specific information regarding content of a letter

ARKANSAS RPC 7.2

Copy of advertising must be kept for 5 years after it was last disseminated along with list of when and where it was used
Must contain the name of at least one lawyer licensed in Arkansas and responsible for its content
Must disclose geographic area in which the attorneys advertising principally practice law
May include pictures or images of the actual attorneys
Any actors used must be identified by name and relationship to the advertising attorney
Clients, former clients, and dramatization are not to be used.

ARKANSAS RPC 7.3(b)

Plainly state "ADVERTISEMENT" on each page of the communication
Begin with the statement "if you have already retained a lawyer, please disregard this letter"
Include the statement "ANY COMPLAINTS ABOUT THIS LETTER OR THE REPRESENTATION OF ANY LAWYER MAY BE DIRECTED TO THE SUPREME COURT COMMITTEE ON PROFESSIONAL CONDUCT c/o CLERK, ARKANSAS SUPREME COURT 625 MARSHALL STREET, LITTLE ROCK, ARKANSAS 72201
Must disclose how lawyer obtained info prompting communication

Arkansas Advisory Opinions

ADVISORY OPINION 2004-02: Academic degrees of any kind can be used on business cards or other advertising
ADVISORY OPINION 2003-03 The Arkansas RPCs do not govern advertising financing. Arkansas firm can enter into agreement with out-of-state firm in which the out-of state firm pays for advertising by in state firm. After initial consulation, with in-state firm client is referred to out-of state firm. This is not mentioned in the advertising

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