Getting to Know Your Search Engine Results Page (SERP)
Go ahead Google yourself; I’ll wait…What did you see? Was it all good or are there some unsavory results? In an age where people spend an average on 23 hours online per week (that’s a part time job) you need to work hard to make sure your company is seen in a positive light. If you came across any negative for defamatory results there are a few ways to reverse the effects; it won’t be easy but it will be worth it.In order to make sure your first page search results (you know-the ones everyone will see first) are positive you need to suppress anything negative.
First and foremost be social; if you haven’t done it already, set up your company’s Facebook, Twitter, LinkedIn, and Google+ profiles to give yourself a bigger online presence (if you don’t someone else can i.e. brand hijacking). Once you have your social media profiles set up make sure you link them all together and link them to your website.
The next way to improve your online reputation is through blogging. Develop your blog with professional, positive information about the company, your services, industry trends, support issues and anything else you feel is relevant. In addition to showing up on your SERPs and publishing positive information about your brand, blogging also attracts more traffic than static websites, so it helps your reputation and your lead generation.
Another opportunity to get you noticed on the web is to encourage your clients to provide reviews of their experience with your company. Most consumers base their buying decisions on what they’ve read through online reviews. Ask your clients to head over to a site like Yelp and write a review; but be aware that as much as a positive review can sway a purchase decision so will a negative one-you’ll want to monitor these reviews carefully.
If your online reputation is beyond the point of suppression being effective (Justin Bieber) there are companies out there that can make even the worst publicity disappear; for a price.