As an attorney who recognizes the value direct mail marketing creates for your law firm, it is critical to ensure your marketing dollars are spent wisely. Court Clerk not only delivers you the names of individuals who can use your legal services, but we provide additional value added services to that provide you with complete piece of mind.
Most Rules of Professional Conduct require attorneys to keep a record of any communication sent to a prospective client as well as the name and address where the communication was sent. This can be burdensome to maintain, and quite frankly your time is better spent helping those individuals who have ask you to represent them. Court Clerk will maintain a list of all individuals to whom you have sent communications. This list is available to you within 24 hours of your request. We maintain these records for you for 5 years.
Most Rules of Professional Conduct require you to NOT contact an individual again if they have asked you to cease further communications. This can be cumbersome if you try to keep track of these individuals manually. Court Clerk provides every client with a personalized DO NOT SEND list. Any address listed on your personalized list will not receive any letters from you.
One of the greatest benefits of the Internet for lawyers is its power to reach thousands of potential clients. While many law firms have Websites, simply putting a Website up does not automatically mean potential clients will find it. To be an effective marketing tool, your Website needs to be visible to potential clients, contain quality information, and encourage potential clients to contact you.
Our law firm Websites are designed for full visibility. Court Clerk follows an integrated approach that combines efficient responsive Website design and back-end architecture with precision keyword targeting to attract clients in the practice areas and locations most important to your firm. We keep abreast of best practices in online marketing and changes in search engine algorithms so that you don’t have to.
Court Clerk starts with an analysis of your firm’s goals, your practice, your clients, the industries you serve, and, if applicable, your current Website and branding. Court Clerk works with you to develop a responsive Website designed to get you noticed. We work with our clients in close collaboration through each step of the Web building process.
First impressions matter. Court Clerks Website designs create a professional and sophisticated virtual home for your practice with stylish graphics, easy navigation, and a well-integrated layout.
Our responsive designs optimize the display of your Website across multiple devices, so that potential clients will see your Website in its best light, whether they are browsing from a computer, iPad or Android tablet, or mobile phone.
Whether you seek a responsive Website design that matches your existing marketing or would like to head in a new direction, our team will create a design that works for you. We make it easy for you to combine firm photos and firm marketing collateral with new images. We focus on visitor usability and implement best practices to increase the likelihood that potential clients will contact you when they need legal services.
The Court Clerk team members are experts in optimizing Websites and we will optimize yours!
Search engine optimization (SEO) is an online marketing strategy that increases your Website’s visibility to the millions of people who find information and services on the Internet. SEO can position your firm among the top organic search results of a given query, which can dramatically increase traffic to your Website, and establish a Web presence for your practice.
Search engines seek to deliver the most relevant results for a given search. Accordingly, we focus on increasing the relevancy of our clients’ Websites to someone searching for a lawyer or law firm online. Three core components are instrumental in determining a Website’s SEO success: (1) Quality Website Content — Content must reflect the relevant aspects of a law firm: practice areas, location, attorney profiles, and other helpful information; (2) Optimized Presentation of a Website’s Content — A Website must be structured and optimized to allow search engines to index content easily and to improve the search engine ranking of your site; Google recommends responsive web design, serving the same HTML for all devices and using CSS to decide the rendering on each device, and (3) Awareness of the Website — A Website should be submitted to directories and local services directories. Court Clerk’s combined knowledge of law and technology allows us to showcase your practice and firm to maximize your Internet presence.
Court Clerk submits our clients’ Websites to Web and local services directories. Some Court Clerk Website services include social media page setup, such as Twitter, Facebook and Google+.
We encourage lawyers to write quality content in their own voice and we provide coaching to help in this process of content development. For those who do not have the time to develop their own content, we provide content writing services. Our writing team will help you every step of the way and all content is reviewed for quality and marketing effectiveness before publication. Our writing team can also assist you in creating law firm narratives, attorney biographies, practice area descriptions, and more.
Purchasing a Court Clerk Website provides you with 24/7 access to Court Clerk’s online content updating. Keep your law firm’s marketing message up-to-date. Court Clerk makes it easy to instantly update firm or attorney information, add Website content or even add new Website sections. Simply send us the information, and we will update your website within hours of receiving the data.
Often overlooked by law firms when creating an online presence are Client Submission Forms. These are an important and valuable tool. Client Submission Forms gather the essential information you need before an initial interview with a potential client. Court Clerk can work with you to create Client Submission Forms that allows your firm to focus on quality leads.
Enhanced Website Traffic Reports include Google Analytics, which allows you to determine how many people visit your site, where these visitors come from, and what specific pages they look at — information that can be used to continually increase your law firm’s online reach and visibility. Court Clerk can also provide you with one of our partners who can provide you with up to date information about who has been to your website, basically a Caller ID for your website. Please inquire about these and other important tools.