11 Points on Better Website Performance
Did you know that the average user spends only 10 to 20 seconds on a website? They will only stick around longer if they see something worth their time during that brief, cursory glance—therefore first impressions matter and every second counts. At Court Clerk, we know how a well designed website will help your business grow organically, which is why we’re sharing with you 11 problems that are effecting your website profitability.
- Hard to find. You can have the best website in the world, but that won’t matter unless people can find it. You need quality content pages that can easily be found by consumers and search engines. The first step is having a solid domain name accompanied by pages that are thoughtfully optimized to accurately communicate your content by using efficient keywords.
- Outdated information. Is the copyright date at the bottom of your webpage recent? Potential customers are turned off by websites that look like they are out of date. People want to see that you have made an effort to stay current with your information—so that means refreshing existing content and adding new on a regular basis.
- Load times that are painfully slow. Visitors to your site value their time and whether or not you have an incredible website filled with everything they need is a moot point if it takes too long to load. People are impatient and you will have high bounce rates if your pages don’t pull up in a reasonable time. Your site needs to accommodate this and work as fast as possible.
- Lack of testimonials or reviews. If you don’t have a review or testimonial page on your website, you’re missing out on one of the most effective and easiest marketing tools you could have. It isn’t enough to simply tell a potential customer how great your product or service is anymore, they want to see proof. Providing testimonials will suppress concerns someone has about choosing your company or product and it helps to create a sense of trust for your brand.
- Lack of color sense. Your current color scheme may be resulting in your weak sales. Most business people understand the powers of branding; it makes your company recognizable to customers as well as sets it apart from the competition. Along with that, a bad color scheme could negatively affect visitors to your website. Tons of information is out there about color studies and the emotions they convey in consumers. Your colors and your brand should mesh with each other.
- Video or audio auto-plays. This is a huge pet peeve of ours—and it surely annoys visitors to your site as well. Auto-play video and audio clips present a disruption for customers and might lead them to bounce from your site. If you must have one, make sure that there is a pause or stop button, or limit the clip to a maximum of five seconds for play time.
- Demanding sign-up first. You want to each visit to count, so by asking your potential customers to sign up in order to access your site creates an unnecessary barrier between them and your services. It can deter people from using your site because they may be hesitant to disclose their personal information. Don’t force potential customers to do anything they might not feel comfortable with.
- Low quality visuals. Visual aids help to convince your potential clients to stay on your site longer. A good photo will grab viewer attention which will increase shares on social media if an image is tagged properly. It might not seem like a big thing, but keep in mind that this serves to increase your overall SEO in the long run.
- Misdirected focus. People want your website to focus on them: that means you should consider including a page or section that attends to this specifically either through highlighting top questions or by incorporating a specific frequently asked questions (FAQ) section. Make the user experience as simple as possible.
- Difficulty in finding contact information. Visitors to your website should never have to search for your contact information. If they need help or have a question, they should be able to locate your phone number without much effort. So make sure your contact information is prominently displayed—and possibly in several different locations.
- Not being mobile friendly. If your website isn’t designed to be mobile responsive, you will lose out a huge chunk of online business. A recent study shows that of 100,000 websites, more than half of all online sales were performed via mobile. Your site needs to be responsive to whatever size screen your visitors are searching on, whether that be a laptop, tablet, or smartphone.
So there it is. If your website falls under any of these 11 defined issues, then you might have a problem. Want to revamp your tired old website but have no idea where to start? Give us a call at Court Clerk today: 609-254-3750. Our staff has over ten years experience creating custom websites and with our writers, your content will be fresh to keep you on the top of your game. When you build your website with us, it’s the last one you’ll ever need to purchase.